Making Money with YouTube: Creating a Channel, Monetization, and More
In recent years, with the development of the internet and new technologies, many new professions have emerged. Among them is the YouTuber, a profession that can bring in significant income. If you enjoy making videos and believe you have something to share with internet users, you may have thought about creating a YouTube channel and trying your luck on this platform.
We will provide you with plenty of tips to create your channel and show you how to make the most money from your videos. Here’s what we’ll cover:
Coming up with original content:
Do you hope YouTube will become a real source of income? If so, be prepared to spend a lot of time perfecting your content. Indeed, with the incredible amount of videos online on the platform, you will need to be extremely imaginative to capture the community's interest. Finding original ideas and having enough creativity to write interesting scripts to interpret in the best way possible during filming.
When watching YouTubers' videos, it may seem like they are speaking spontaneously, without thinking. But that's not the case! These scenes are meticulously premeditated.
Before you set up your camera and start talking, you logically need to determine the video's theme. And to make your speech as impactful as possible, it's even better to write the entire script beforehand. Topics to cover, important expressions and keywords to include, duration, adding shots, decor, every detail deserves thorough consideration, and nothing should be left to chance.
To achieve a good visual, the camera used should be at least a mid-range model, preferably with a tripod or stabilizer to avoid shaking. For an even more aesthetic result, artificial lighting can be useful, as well as an independent microphone to achieve better sound quality.
Moreover, to succeed in the final edit, you will need professional software, or at least a sufficiently developed program to make this task not too complex. With good software, some steps are automated without compromising the result: this allows you to work quickly and efficiently.
Over time, with practice, editing can become almost automatic and less time-consuming. However, to ensure the work is always successful, rigor remains essential. To help you start and progress, the YouTube Creative Club provides useful information and support programs.
This is simply an estimate, as several characteristics factor into the final remuneration calculation: viewing duration, the topic covered, etc.
Now, let’s move on to the conditions to meet and the solutions for monetizing your videos.
Therefore, if you want to add some music to your content, you will need to compose it yourself (which is possible with various specially designed software). Otherwise, you can also choose from many options by visiting sites that offer royalty-free sounds.
Several parameters deserve analysis: gender (is your audience mainly composed of men or women, or is it rather mixed?), age (are you followed by young people, individuals of all ages, adults, or even seniors?), and even location.
To get a more precise idea of user behavior based on their profile, you can combine this information with other criteria, such as the average viewing time of the videos. You will then know which people stay the longest in front of your content.
Brands that may contact you for paid partnerships will want to know the composition of your audience to be certain they are investing in a YouTuber whose target matches theirs. Thus, the more precise and consistent your audience is with the desires of advertisers (those who will pay you to add advertising to your content), the better your remuneration will be.
Under each video, you'll need to prepare a description that will help you be valued by search engines. Take the time to see how professionals do it and draw inspiration from their methodology. Ideally, insert keywords in this description and optimize its form to be understandable and even pleasant to read. Some people, for example, add emojis to structure the text: use them correctly to your advantage.
This description, sometimes also called the "info bar," represents a kind of mini-article that allows you to refine your communication. Don't underestimate it, because if you manage to establish yourself as a YouTuber, it will also serve to add affiliate links that can earn you money...
To maximize your presence on this platform, each of your videos must have meaning. Create your style, try to stand out from the many other YouTubers online, and always strive to produce interesting content that truly offers something to the user (whether it's advice, humor, or information about a particular field), while keeping SEO in mind.
Some ads are only paid if the viewer spends a minimum amount of time on the video. Once again, it is necessary to ensure that each visitor is motivated to watch the entire video, as premature exits are negative for you.
Also, note that fans don't always appreciate this initiative: when you do this type of work, be transparent and announce from the start that you will receive payment. Of course, you should alternate between videos with and without product placement: if you create each video for a brand, your community will quickly turn to other YouTubers—and you risk losing your credibility with brands.
To give yourself the best chance of success on YouTube, you can simply create a small teaser (a video to announce your project) or even create an Instagram account to introduce yourself, talk about your project, and build a community around you.
Once you've gained some followers without starting your YouTube channel, you can create an online fundraiser to explain that you need money to get started. Be as transparent as possible: your subscribers will only help if they know what you plan to do next. Several YouTubers have started with this kind of community "boost." It's not always easy to get as it still requires communication, but it can help you start more serenely.
Making money on YouTube is a real job. Many people dedicate their lives to it because it generally requires very meticulous organization to run such a business. If you dream of monetizing your presence on the platform, you already have the information to get started. Initially, you probably won't earn enough money to live on, but you will have the opportunity to earn additional income (which is always appreciated). And if you manage to climb the ranks, you might become an "influential person" capable of earning several hundred or even thousands of euros each month from your videos.
We will provide you with plenty of tips to create your channel and show you how to make the most money from your videos. Here’s what we’ll cover:
- How to create a profitable YouTube channel?
- Coming up with original content
- Using professional equipment… and learning how to use it
- Editing an engaging video
- Making money from a video
- What is the payment amount on YouTube?
- Using only royalty-free music
- Knowing your audience to benefit from better monetization
- Increasing your views and encouraging engagement
- Choosing the right format
- Understanding and optimizing video SEO
- Advertising and product placement: how does it work?
- Mastering the economic model of YouTube videos
- Diversifying your income sources with product placement
- Trying crowdfunding for an easier start
How to create a profitable YouTube channel?
Writing, filming, editing, post-production: a full-time job...Coming up with original content:
Do you hope YouTube will become a real source of income? If so, be prepared to spend a lot of time perfecting your content. Indeed, with the incredible amount of videos online on the platform, you will need to be extremely imaginative to capture the community's interest. Finding original ideas and having enough creativity to write interesting scripts to interpret in the best way possible during filming.
When watching YouTubers' videos, it may seem like they are speaking spontaneously, without thinking. But that's not the case! These scenes are meticulously premeditated.
Before you set up your camera and start talking, you logically need to determine the video's theme. And to make your speech as impactful as possible, it's even better to write the entire script beforehand. Topics to cover, important expressions and keywords to include, duration, adding shots, decor, every detail deserves thorough consideration, and nothing should be left to chance.
Using professional equipment… and learning how to use it:
With the development of cameras for the general public and even smartphones with increasingly clear devices, anyone can become a videographer... However, to establish yourself as a true professional in a highly competitive field, you can't just rely on amateur equipment.To achieve a good visual, the camera used should be at least a mid-range model, preferably with a tripod or stabilizer to avoid shaking. For an even more aesthetic result, artificial lighting can be useful, as well as an independent microphone to achieve better sound quality.
Editing an engaging video:
After preparing and recording the video, you also need to take the time to edit it, knowing that this work is quite time-consuming. Practically, if you create a 5-minute video, it won't take long to watch... But you'll spend several hours making it!Moreover, to succeed in the final edit, you will need professional software, or at least a sufficiently developed program to make this task not too complex. With good software, some steps are automated without compromising the result: this allows you to work quickly and efficiently.
Over time, with practice, editing can become almost automatic and less time-consuming. However, to ensure the work is always successful, rigor remains essential. To help you start and progress, the YouTube Creative Club provides useful information and support programs.
Making Money with a Video:
Not all videos posted on YouTube are compatible with generating additional income. To expect any remuneration, however small, it is essential to monetize the video. For this, you naturally need to have your account and personal channel on YouTube. Additionally, you need to be able to use an Adsense account.What is the amount of remuneration on YouTube?
YouTubers are generally discreet when it comes to talking about their earnings. But by creating a successful channel, it seems possible to earn about 1$ for every 1,000 views. Therefore, you need to generate 1 million views to get 1,000$. This amount may seem low, but the number of members/visitors on the platform is such that it is possible to become rich.This is simply an estimate, as several characteristics factor into the final remuneration calculation: viewing duration, the topic covered, etc.
Now, let’s move on to the conditions to meet and the solutions for monetizing your videos.
Only add royalty-free music:
The most common issue is the rule regarding copyright. Specifically, for video content to earn you money, whether a few dollars or several thousand, you must own all the rights. For instance, you cannot use a piece of music just because you like it, even if it is only background music.Therefore, if you want to add some music to your content, you will need to compose it yourself (which is possible with various specially designed software). Otherwise, you can also choose from many options by visiting sites that offer royalty-free sounds.
Knowing your audience to benefit from better remuneration:
After creating your YouTube channel and launching it, you can check your statistics, specifically the "Demographic Data" section. This is an excellent way to get to know your audience. Once you fully understand who is watching your videos, you will have all the keys to adapt your content to your community.Several parameters deserve analysis: gender (is your audience mainly composed of men or women, or is it rather mixed?), age (are you followed by young people, individuals of all ages, adults, or even seniors?), and even location.
To get a more precise idea of user behavior based on their profile, you can combine this information with other criteria, such as the average viewing time of the videos. You will then know which people stay the longest in front of your content.
Brands that may contact you for paid partnerships will want to know the composition of your audience to be certain they are investing in a YouTuber whose target matches theirs. Thus, the more precise and consistent your audience is with the desires of advertisers (those who will pay you to add advertising to your content), the better your remuneration will be.
Increasing Your View Count and Stimulating Engagement:
On YouTube, seeing your view count skyrocket is a good sign. However, note that the number of views isn't everything. To attract advertisers' attention, your videos need to be watched for as long as possible. For example, if you post short films of about twenty minutes, but viewers only stay for a minute or two, you won't be effective.Choosing the Right Format:
Ideally, start with shorter videos, around 5 minutes, to keep visitors' attention from start to finish. You also need to elicit reactions from your community: thumbs up indicating they liked the video and comments. The more your video is shared on social media, the better your chances of making money from it.Understanding and Optimizing Your Video SEO:
Unlike running a blog, creating a YouTube channel is possible even if you're not a spelling expert. However, this doesn't mean you shouldn't pay attention to your writing style; quite the contrary.Under each video, you'll need to prepare a description that will help you be valued by search engines. Take the time to see how professionals do it and draw inspiration from their methodology. Ideally, insert keywords in this description and optimize its form to be understandable and even pleasant to read. Some people, for example, add emojis to structure the text: use them correctly to your advantage.
This description, sometimes also called the "info bar," represents a kind of mini-article that allows you to refine your communication. Don't underestimate it, because if you manage to establish yourself as a YouTuber, it will also serve to add affiliate links that can earn you money...
To maximize your presence on this platform, each of your videos must have meaning. Create your style, try to stand out from the many other YouTubers online, and always strive to produce interesting content that truly offers something to the user (whether it's advice, humor, or information about a particular field), while keeping SEO in mind.
Advertising and Product Placement: How Does It Work?
Mastering the Economic Model of YouTube Videos:
If you want to make money with YouTube, you naturally have to go through the advertising stage. These ads need to be activated before each video. It's impossible to say how much you will earn for 1,000 or 2,000 views because the amounts awarded depend not only on the number of views but also on the creator's influence on YouTube. Therefore, if you are considered very influential, you will earn more money than a newcomer to the community with the same number of views.Some ads are only paid if the viewer spends a minimum amount of time on the video. Once again, it is necessary to ensure that each visitor is motivated to watch the entire video, as premature exits are negative for you.
Diversify Your Sources of Income with Product Placement:
In addition to ads that play at the beginning or during the video, you can also engage in product placement. To achieve this, you need to have a certain level of notoriety, as brands are only interested in personalities with a good following behind them.Also, note that fans don't always appreciate this initiative: when you do this type of work, be transparent and announce from the start that you will receive payment. Of course, you should alternate between videos with and without product placement: if you create each video for a brand, your community will quickly turn to other YouTubers—and you risk losing your credibility with brands.
Try Crowdfunding to Start More Easily:
Between buying a camera, needing a relatively powerful computer, expenses for filming accessories, or setting up a set, becoming a professional YouTuber is expensive even before it starts making money.To give yourself the best chance of success on YouTube, you can simply create a small teaser (a video to announce your project) or even create an Instagram account to introduce yourself, talk about your project, and build a community around you.
Once you've gained some followers without starting your YouTube channel, you can create an online fundraiser to explain that you need money to get started. Be as transparent as possible: your subscribers will only help if they know what you plan to do next. Several YouTubers have started with this kind of community "boost." It's not always easy to get as it still requires communication, but it can help you start more serenely.
Making money on YouTube is a real job. Many people dedicate their lives to it because it generally requires very meticulous organization to run such a business. If you dream of monetizing your presence on the platform, you already have the information to get started. Initially, you probably won't earn enough money to live on, but you will have the opportunity to earn additional income (which is always appreciated). And if you manage to climb the ranks, you might become an "influential person" capable of earning several hundred or even thousands of euros each month from your videos.